M.A. in Public Relations

For more than 30 years Rowan University’s Master of Arts in Public Relations (PR) program has helped students build successful careers in public relations and its related fields. All graduate faculty members also serve as practitioners—as consultants, trainers, planners, and researchers. This means you will work directly with experienced educators and practitioners in public relations, public affairs, and integrated marketing communication.

The M.A. in Public Relations emphasizes real-world applications of theories and techniques offered in an environment that emphasizes collaborative learning. It attracts a cross section of students with experience levels ranging from recent graduates to senior managers. The M.A. in Public Relations curriculum grounds students in four key areas: writing, research, problem solving, and planning. While most students choose to take courses in organizational/corporate public relations, students may also choose to take a series of courses in public affairs or educational public relations and design the master's project in those areas.

Curriculum

  • Total semester hours required for program completion: 33 s.h.
  • Thesis Requirement: No
  • Other Requirements: Students must pass a comprehensive exam with both a written and an oral component to complete the M.A. program. Taking the comprehensive exam helps prepare students to pass the APR exam and become accredited.

Coursework

The following courses make up the M.A. in Public Relations program.

  • Required Courses: 21 semester hours (s.h.)
  • Elective Courses: 12 semester hours (s.h.)
    • Approved Modules and Electives (Depending on Specialization)​
Required Courses
Course Number
Title
S.H. (Credits)
MAPR 01551 Public Relations Overview 3
MAPR 01547 Techniques in Communication 3
MAPR 01550 Introduction to Communication Research 3
MAPR 01553 Public Relations Case Studies 1
MAPR 01544 Public Relations Planning 2
MAPR 01561 Advanced Techniques in Communication 3
MAPR 01620 Seminar in Public Relations 3
MAPR 01620 Seminar in Public Relations 3

*Seminar in Public Relations is taken for 2 semesters.

Total Program Semester Hours: 33

Admissions Requirements

The following is a list of items required to begin the application process for the program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the Rowan Global Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • Note about Foundation Courses: MAPR 02317 Publication Layout and Design or its equivalent as determined by the department. The foundation course may be completed while enrolled in the program, however credits for the foundation course do not count toward the program’s credit requirements.

  • $65 (U.S.) non-refundable application fee

  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning

  • Official transcripts from all colleges attended (regardless of number of credits earned)

  • Current professional resume

  • Typewritten statement of professional objectives: 

    • Describe the kind of writing you see yourself doing in your professional life or how you might use this program to advance your teaching career. Educational goals beyond the master’s level, if applicable, are also relevant. Try to place your objectives within a context that includes your past experience. Especially given that this is a writing program, use the statement as an opportunity to demonstrate your writing skills.
  • Two letters of recommendation

  • Minimum undergraduate cumulative GPA of 2.5 (on a 4.0 scale)

  • Submission of official GRE test results

  • Writing sample

    • Brochures, flyers, professional statements, and other written and printed works are encouraged; as well as any other materials that have been professionally published.

Start Dates & Application Deadlines

The chart below details available entry terms for the M.A. in Public Relations program as well as corresponding application deadlines. Submitting the Application Form is only the first step to beginning the admission process. All of the required materials listed above must be received on or before the application completion deadline for your desired entry term to be considered for admission to that term. We encourage you to complete the application form and begin submitting your materials at least one month before the deadline indicated.

Entry Term Start Date Application Deadline
Spring 2018 01/16/2018 11/01/2017
Summer 2018 05/23/2018 04/01/2018
Fall 2018 09/04/2018 08/01/2018

Tuition & Costs

Rate Fees Per Semester Hour
$686 $154.65 $840.65